Tonkawa Tribe of Oklahoma Chooses Opticity PLAYER MARKETING™

Tonkawa, Oklahoma – September 29, 2015 – Oklahoma’s Tonkawa Tribe, operators of multiple casino properties within the state, has selected Opticity to enable advanced data analysis and automate marketing. Tonkawa properties including native Lights Casino, Tonkawa Indian Casino East and Tonkawa Indian Casino West have all subscribed to Opticity for data integration, dashboards, analytics and … [Read more...]

Rosebud Casino And Hotel Selects Opticity PLAYER MARKETING™

Valentine, Nebraska – August 20, 2015 – Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity PLAYER MARKETING™ to enable advanced data analysis and automate marketing. “Opticity’s Analysis-Ready Data™ is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data … [Read more...]

Casino Journal names Opticity 2015 Analytics Company to Watch

We are honored to have been selected by Casino Journal as a 2015 Company to Watch in the analytics category.  You can read the full article to see for yourself why Opticity was chosen from a crowded field of companies all trying to deliver the best possible analytics solution to the gaming industry. … [Read more...]

Raving Consulting Calls Opticity “The Super Tool for GMs, Marketers and Hosts”

Opticity is honored to be selected as a Raving Partner by Dennis Conrad and the industry experts at Raving Consulting.  Opticity was highlighted today in the Raving News where Dennis called Opticity The Super Tool for GMs, Marketers and Hosts You Don't Know About (YET)!  Our thanks to Raving for the endorsement.     … [Read more...]

Turn-key direct marketing option is here!

FOR IMMEDIATE RELEASE:   New Option for Casinos Seeking to Outsource Direct Mail Programs   Cupertino, California – January 9, 2014 – OpticityTM, the on-demand casino marketing automation service, is now offering a new subscription option that includes strategy and execution consulting for casinos who prefer a turn-key direct marketing solution. The Opticity hosted … [Read more...]

Read Adam’s Latest Article in Indian Gaming Magazine

If you missed it in the July issue of Indian Gaming Magazine, here's a link to the latest article by Opticity CEO, Adam Smithline: Using Effective Segmentation to Increase Player Value.   We hope you find it worthwhile and informative. … [Read more...]

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