Tonkawa Tribe of Oklahoma Chooses Opticity PLAYER MARKETING™

Tonkawa, Oklahoma – September 29, 2015 – Oklahoma’s Tonkawa Tribe, operators of multiple casino properties within the state, has selected Opticity to enable advanced data analysis and automate marketing. Tonkawa properties including native Lights Casino, Tonkawa Indian Casino East and Tonkawa Indian Casino West have all subscribed to Opticity for data integration, dashboards, analytics and … [Read more...]

Rosebud Casino And Hotel Selects Opticity PLAYER MARKETING™

Valentine, Nebraska – August 20, 2015 – Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity PLAYER MARKETING™ to enable advanced data analysis and automate marketing. “Opticity’s Analysis-Ready Data™ is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data … [Read more...]

Work for Opticity – Marketing Specialist Needed

Now Hiring: Marketing Specialist We are seeking a B2B marketing person to oversee and execute a wide variety of marketing activities using the latest tools and techniques. The ideal candidate will be smart, hard-working and have a “can do” attitude in the face of new challenges. This is a full-time position that will split time and responsibilities between our two companies, Senturus and … [Read more...]

We’re Hiring a Salesperson

Opticity is hiring!  Here are the details... Opticity has created a software platform that helps companies with complex data environments leverage their data and enable better marketing, operations and fact-based decision making. By using Opticity to integrate data, and expose it to business users in an intuitive way, companies avoid the need to develop and maintain a data warehouse, or … [Read more...]

Casino Journal names Opticity 2015 Analytics Company to Watch

We are honored to have been selected by Casino Journal as a 2015 Company to Watch in the analytics category.  You can read the full article to see for yourself why Opticity was chosen from a crowded field of companies all trying to deliver the best possible analytics solution to the gaming industry. … [Read more...]

Opticity to Demo Latest Version at G2E in Booth #3209

  Cupertino, California – September 24, 2014 – Hot on the heels of being selected by Treasure Bay Casino and Hotel as its data warehouse and customer relationship management service, Opticity will release a new and completely updated version of its service at G2E 2014, the Global Gaming Expo, next week in Las Vegas. "We are rapidly improving and expanding the capabilities of … [Read more...]

Raving Consulting Calls Opticity “The Super Tool for GMs, Marketers and Hosts”

Opticity is honored to be selected as a Raving Partner by Dennis Conrad and the industry experts at Raving Consulting.  Opticity was highlighted today in the Raving News where Dennis called Opticity The Super Tool for GMs, Marketers and Hosts You Don't Know About (YET)!  Our thanks to Raving for the endorsement.     … [Read more...]

Turn-key direct marketing option is here!

FOR IMMEDIATE RELEASE:   New Option for Casinos Seeking to Outsource Direct Mail Programs   Cupertino, California – January 9, 2014 – OpticityTM, the on-demand casino marketing automation service, is now offering a new subscription option that includes strategy and execution consulting for casinos who prefer a turn-key direct marketing solution. The Opticity hosted … [Read more...]

Opticity to exhibit at Raving’s Indian Gaming National Marketing Conference at Morongo

  We’re excited to announce that this year once again Opticity will be exhibiting at Raving’s Indian Gaming National Marketing Conference.  If you're planning to attend the conference at Morongo Casino from January 27 – 29 please come see us. Opticity is a hosted, subscription-based solution that pulls together player data from player tracking, POS and hotel systems and turns it … [Read more...]

Come see us at Indian Gaming 2013 in Phoenix

  Opticity will be exhibiting at the 2013 Indian Gaming Conference in Phoenix, AZ, March 26 - 27.  Come see us in booth #332 and see how the affordable, on-demand Opticity casino marketing solution puts advanced segmentation and player marketing capabilities within reach for any casino. … [Read more...]

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