The Perfect Marriage Between Hotel And Casino– Marrying the data in Three Easy Steps

It’s a common refrain. You have a casino, you have a hotel, and you have a lot of questions. How much is a room worth, no really, how much is it worth? Is it better to focus on ADR and occupancy or maximizing rooms used for marketing? What would happen if we gave away more rooms? Just to name a few. Answering all these questions, and more, comes down to one thing – data.  If you aren’t … [Read more...]

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