Rosebud Casino And Hotel Selects Opticity PLAYER MARKETING™

Valentine, Nebraska – August 20, 2015 – Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity PLAYER MARKETING™ to enable advanced data analysis and automate marketing. “Opticity’s Analysis-Ready Data™ is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data … [Read more...]

Work for Opticity – Marketing Specialist Needed

Now Hiring: Marketing Specialist We are seeking a B2B marketing person to oversee and execute a wide variety of marketing activities using the latest tools and techniques. The ideal candidate will be smart, hard-working and have a “can do” attitude in the face of new challenges. This is a full-time position that will split time and responsibilities between our two companies, Senturus and … [Read more...]

We’re Hiring a Salesperson

Opticity is hiring!  Here are the details... Opticity has created a software platform that helps companies with complex data environments leverage their data and enable better marketing, operations and fact-based decision making. By using Opticity to integrate data, and expose it to business users in an intuitive way, companies avoid the need to develop and maintain a data warehouse, or … [Read more...]

Better Mailings Start With Better Mailing Lists

Casinos are uniquely positioned to use direct mail to increase profits, so you’d almost have to be crazy not to take full advantage of this opportunity. Yet the vast majority of properties still haven’t unlocked the potential of their mail programs. If your program has room for improvement, a great place to start is improving your mailing list. There are a few key ares to think about: … [Read more...]

Opticity to Demo Latest Version at G2E in Booth #3209

  Cupertino, California – September 24, 2014 – Hot on the heels of being selected by Treasure Bay Casino and Hotel as its data warehouse and customer relationship management service, Opticity will release a new and completely updated version of its service at G2E 2014, the Global Gaming Expo, next week in Las Vegas. "We are rapidly improving and expanding the capabilities of … [Read more...]

Treasure Bay Casino Selects Opticity Data Warehouse and CRM Service

Biloxi, Mississippi – August 12, 2014 – Treasure Bay Casino and Hotel, the flagship Treasure Bay property located on the Gulf Coast, has selected Opticity as its data warehouse and customer relationship management service. Having already achieved strong growth in recent years, Treasure Bay is looking to Opticity to gain a competitive advantage that will position the property for continued … [Read more...]

Turn-key direct marketing option is here!

FOR IMMEDIATE RELEASE:   New Option for Casinos Seeking to Outsource Direct Mail Programs   Cupertino, California – January 9, 2014 – OpticityTM, the on-demand casino marketing automation service, is now offering a new subscription option that includes strategy and execution consulting for casinos who prefer a turn-key direct marketing solution. The Opticity hosted … [Read more...]

Using Effective Segmentation to Increase Player Value – Part 3

  For many casino marketing directors, one of the biggest challenges is trying to make sense of vast amounts of rated player activity data.  Before you can use it to drive marketing programs you need to organize and understand it.  In Using Effective Segmentation to Increase Player Value – Part 1 we introduced the idea of creating a player segmentation, and in Using Effective … [Read more...]

Come see us at Indian Gaming 2013 in Phoenix

  Opticity will be exhibiting at the 2013 Indian Gaming Conference in Phoenix, AZ, March 26 - 27.  Come see us in booth #332 and see how the affordable, on-demand Opticity casino marketing solution puts advanced segmentation and player marketing capabilities within reach for any casino. … [Read more...]

Opticity to exhibit at Gaming Technology Conference in Las Vegas

Building on the fantastic response we received at Raving’s 15th Indian Gaming National Marketing Conference, we will be exhibiting at the Gaming Technology Conference at the amazing Green Valley Ranch Resort & Spa in Las Vegas from March 12 -13th. We’ll be on hand throughout the conference to provide in-depth demonstrations of the power and simplicity of the Opticity system. If you’re … [Read more...]

(408) 663 - 1967Get Support