The Perfect Marriage Between Hotel And Casino– Marrying the data in Three Easy Steps

It’s a common refrain. You have a casino, you have a hotel, and you have a lot of questions. How much is a room worth, no really, how much is it worth? Is it better to focus on ADR and occupancy or maximizing rooms used for marketing? What would happen if we gave away more rooms? Just to name a few. Answering all these questions, and more, comes down to one thing – data.  If you aren’t … [Read more...]

Tonkawa Tribe of Oklahoma Chooses Opticity PLAYER MARKETING™

Tonkawa, Oklahoma – September 29, 2015 – Oklahoma’s Tonkawa Tribe, operators of multiple casino properties within the state, has selected Opticity to enable advanced data analysis and automate marketing. Tonkawa properties including native Lights Casino, Tonkawa Indian Casino East and Tonkawa Indian Casino West have all subscribed to Opticity for data integration, dashboards, analytics and … [Read more...]

Rosebud Casino And Hotel Selects Opticity PLAYER MARKETING™

Valentine, Nebraska – August 20, 2015 – Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity PLAYER MARKETING™ to enable advanced data analysis and automate marketing. “Opticity’s Analysis-Ready Data™ is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data … [Read more...]

Casino Journal names Opticity 2015 Analytics Company to Watch

We are honored to have been selected by Casino Journal as a 2015 Company to Watch in the analytics category.  You can read the full article to see for yourself why Opticity was chosen from a crowded field of companies all trying to deliver the best possible analytics solution to the gaming industry. … [Read more...]

Raving Consulting Calls Opticity “The Super Tool for GMs, Marketers and Hosts”

Opticity is honored to be selected as a Raving Partner by Dennis Conrad and the industry experts at Raving Consulting.  Opticity was highlighted today in the Raving News where Dennis called Opticity The Super Tool for GMs, Marketers and Hosts You Don't Know About (YET)!  Our thanks to Raving for the endorsement.     … [Read more...]

Treasure Bay Casino Selects Opticity Data Warehouse and CRM Service

Biloxi, Mississippi – August 12, 2014 – Treasure Bay Casino and Hotel, the flagship Treasure Bay property located on the Gulf Coast, has selected Opticity as its data warehouse and customer relationship management service. Having already achieved strong growth in recent years, Treasure Bay is looking to Opticity to gain a competitive advantage that will position the property for continued … [Read more...]

Don’t fear the warehouse

Read Adam's latest article in Raving's July 2014 Solutions Magazine, and learn how a well designed data warehouse can put a casino at a huge advantage compared to the competition. … [Read more...]

Opticity to exhibit at Casino Marketing

We’re excited to announce that this year once again Opticity will be exhibiting at the Casino Marketing conference in Las Vegas.  If you’re planning to attend, please come by the booth to receive a free Opticity hat.  We’ll be on hand throughout the conference to provide in-depth demonstrations of the power of the Opticity system and answer questions. Hope to see you there. … [Read more...]

Turn-key direct marketing option is here!

FOR IMMEDIATE RELEASE:   New Option for Casinos Seeking to Outsource Direct Mail Programs   Cupertino, California – January 9, 2014 – OpticityTM, the on-demand casino marketing automation service, is now offering a new subscription option that includes strategy and execution consulting for casinos who prefer a turn-key direct marketing solution. The Opticity hosted … [Read more...]

Opticity to exhibit at Raving’s Indian Gaming National Marketing Conference at Morongo

  We’re excited to announce that this year once again Opticity will be exhibiting at Raving’s Indian Gaming National Marketing Conference.  If you're planning to attend the conference at Morongo Casino from January 27 – 29 please come see us. Opticity is a hosted, subscription-based solution that pulls together player data from player tracking, POS and hotel systems and turns it … [Read more...]

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