Don’t fear the warehouse

Read Adam's latest article in Raving's July 2014 Solutions Magazine, and learn how a well designed data warehouse can put a casino at a huge advantage compared to the competition. … [Read more...]

Opticity to exhibit at Casino Marketing

We’re excited to announce that this year once again Opticity will be exhibiting at the Casino Marketing conference in Las Vegas.  If you’re planning to attend, please come by the booth to receive a free Opticity hat.  We’ll be on hand throughout the conference to provide in-depth demonstrations of the power of the Opticity system and answer questions. Hope to see you there. … [Read more...]

Turn-key direct marketing option is here!

FOR IMMEDIATE RELEASE:   New Option for Casinos Seeking to Outsource Direct Mail Programs   Cupertino, California – January 9, 2014 – OpticityTM, the on-demand casino marketing automation service, is now offering a new subscription option that includes strategy and execution consulting for casinos who prefer a turn-key direct marketing solution. The Opticity hosted … [Read more...]

Opticity to exhibit at Raving’s Indian Gaming National Marketing Conference at Morongo

  We’re excited to announce that this year once again Opticity will be exhibiting at Raving’s Indian Gaming National Marketing Conference.  If you're planning to attend the conference at Morongo Casino from January 27 – 29 please come see us. Opticity is a hosted, subscription-based solution that pulls together player data from player tracking, POS and hotel systems and turns it … [Read more...]

Read Adam’s Latest Article in Indian Gaming Magazine

If you missed it in the July issue of Indian Gaming Magazine, here's a link to the latest article by Opticity CEO, Adam Smithline: Using Effective Segmentation to Increase Player Value.   We hope you find it worthwhile and informative. … [Read more...]

Using Effective Segmentation to Increase Player Value – Part 3

  For many casino marketing directors, one of the biggest challenges is trying to make sense of vast amounts of rated player activity data.  Before you can use it to drive marketing programs you need to organize and understand it.  In Using Effective Segmentation to Increase Player Value – Part 1 we introduced the idea of creating a player segmentation, and in Using Effective … [Read more...]

Using Effective Segmentation to Increase Player Value – Part 2

  As a casino operator you are sitting on a mountain of invaluable data.  In the right hands, this data can be used to increase player value over time through strategic database marketing.  One of the techniques used to accomplish this feat is player segmentation. In Using Effective Segmentation to Increase Player Value – Part 1 we identified six player attributes that should form … [Read more...]

Using Effective Segmentation to Increase Player Value – Part 1

Today’s leading casino operators realize the importance of optimizing player value.  Using strategic direct marketing they are able to minimize reinvestment on low-value players while growing the theoretical win of high-value players over time.  One of the tools they use to accomplish this objective is player segmentation. Developing player segmentation is an excellent way to identify and … [Read more...]

Check out the “Casino Database Marketing Strategy” Series

Now that we've returned from our third trade show in as many months we can turn our attention to other things.  First among them is producing an informational series to answer many of the database marketing strategy questions that seem to come up again and again in our discussions with casino marketers. We are happy to share with you the first installment of our Casino Database Marketing … [Read more...]

Come see us at Indian Gaming 2013 in Phoenix

  Opticity will be exhibiting at the 2013 Indian Gaming Conference in Phoenix, AZ, March 26 - 27.  Come see us in booth #332 and see how the affordable, on-demand Opticity casino marketing solution puts advanced segmentation and player marketing capabilities within reach for any casino. … [Read more...]

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