The Perfect Marriage Between Hotel And Casino– Marrying the data in Three Easy Steps

It’s a common refrain. You have a casino, you have a hotel, and you have a lot of questions. How much is a room worth, no really, how much is it worth? Is it better to focus on ADR and occupancy or maximizing rooms used for marketing? What would happen if we gave away more rooms? Just to name a few. Answering all these questions, and more, comes down to one thing – data.  If you aren’t … [Read more...]

Tonkawa Tribe of Oklahoma Chooses Opticity PLAYER MARKETING™

Tonkawa, Oklahoma – September 29, 2015 – Oklahoma’s Tonkawa Tribe, operators of multiple casino properties within the state, has selected Opticity to enable advanced data analysis and automate marketing. Tonkawa properties including native Lights Casino, Tonkawa Indian Casino East and Tonkawa Indian Casino West have all subscribed to Opticity for data integration, dashboards, analytics and … [Read more...]

Rosebud Casino And Hotel Selects Opticity PLAYER MARKETING™

Valentine, Nebraska – August 20, 2015 – Rosebud Casino and Hotel, situated on the border of Nebraska and South Dakota, has subscribed to Opticity PLAYER MARKETING™ to enable advanced data analysis and automate marketing. “Opticity’s Analysis-Ready Data™ is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data … [Read more...]

Work for Opticity – Marketing Specialist Needed

Now Hiring: Marketing Specialist We are seeking a B2B marketing person to oversee and execute a wide variety of marketing activities using the latest tools and techniques. The ideal candidate will be smart, hard-working and have a “can do” attitude in the face of new challenges. This is a full-time position that will split time and responsibilities between our two companies, Senturus and … [Read more...]

We’re Hiring a Salesperson

Opticity is hiring!  Here are the details... Opticity has created a software platform that helps companies with complex data environments leverage their data and enable better marketing, operations and fact-based decision making. By using Opticity to integrate data, and expose it to business users in an intuitive way, companies avoid the need to develop and maintain a data warehouse, or … [Read more...]

Casino Journal names Opticity 2015 Analytics Company to Watch

We are honored to have been selected by Casino Journal as a 2015 Company to Watch in the analytics category.  You can read the full article to see for yourself why Opticity was chosen from a crowded field of companies all trying to deliver the best possible analytics solution to the gaming industry. … [Read more...]

Better Mailings Start With Better Mailing Lists

Casinos are uniquely positioned to use direct mail to increase profits, so you’d almost have to be crazy not to take full advantage of this opportunity. Yet the vast majority of properties still haven’t unlocked the potential of their mail programs. If your program has room for improvement, a great place to start is improving your mailing list. There are a few key ares to think about: … [Read more...]

Opticity to Demo Latest Version at G2E in Booth #3209

  Cupertino, California – September 24, 2014 – Hot on the heels of being selected by Treasure Bay Casino and Hotel as its data warehouse and customer relationship management service, Opticity will release a new and completely updated version of its service at G2E 2014, the Global Gaming Expo, next week in Las Vegas. "We are rapidly improving and expanding the capabilities of … [Read more...]

Raving Consulting Calls Opticity “The Super Tool for GMs, Marketers and Hosts”

Opticity is honored to be selected as a Raving Partner by Dennis Conrad and the industry experts at Raving Consulting.  Opticity was highlighted today in the Raving News where Dennis called Opticity The Super Tool for GMs, Marketers and Hosts You Don't Know About (YET)!  Our thanks to Raving for the endorsement.     … [Read more...]

Treasure Bay Casino Selects Opticity Data Warehouse and CRM Service

Biloxi, Mississippi – August 12, 2014 – Treasure Bay Casino and Hotel, the flagship Treasure Bay property located on the Gulf Coast, has selected Opticity as its data warehouse and customer relationship management service. Having already achieved strong growth in recent years, Treasure Bay is looking to Opticity to gain a competitive advantage that will position the property for continued … [Read more...]

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