Better Mailings Start With Better Mailing Lists

Casinos are uniquely positioned to use direct mail to increase profits, so you’d almost have to be crazy not to take full advantage of this opportunity. Yet the vast majority of properties still haven’t unlocked the potential of their mail programs. If your program has room for improvement, a great place to start is improving your mailing list. There are a few key ares to think about: … [Read more...]

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