Opticity to Demo Latest Version at G2E in Booth #3209

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Cupertino, California – September 24, 2014 – Hot on the heels of being selected by Treasure Bay Casino and Hotel as its data warehouse and customer relationship management service, Opticity will release a new and completely updated version of its service at G2E 2014, the Global Gaming Expo, next week in Las Vegas.

“We are rapidly improving and expanding the capabilities of Opticity, said Opticity CEO Adam Smithline. “As a subscription service we can and do release frequent updates which Opticity users can utilize instantaneously.”

“With this release we accomplished our goal of making Opticity so easy to use that everyone at the property can utilize it without any previous technical knowledge or reporting experience,” continued Smithline. “For the first time, everyone across the property can have the same complete view of customer activity, giving them the answers needed to make correct decisions.”

Opticity provides Marketing-Ready Data TM directly to managers, eliminating the need for expensive business intelligence programs, or SQL queries and Excel heroics. It joins player tracking, hotel, POS and kiosk data together, and enables self-service reporting and data analysis. Based in Silicon Valley, and designed specifically for casinos, Opticity offers an affordable alternative to the data warehouse offerings of larger casino software vendors. The platform, developed by a team of leading experts in all facets of data science and business intelligence, is robust, accurate and highly secure.

Opticity will be exhibiting at G2E in Booth #3209.  Appointments to see a full demonstration at G2E can be requested at www.opticity.com/contact through Wednesday, October 1, 2014.

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