Using Effective Segmentation to Increase Player Value – Part 3

  For many casino marketing directors, one of the biggest challenges is trying to make sense of vast amounts of rated player activity data.  Before you can use it to drive marketing programs you need to organize and understand it.  In Using Effective Segmentation to Increase Player Value – Part 1 we introduced the idea of creating a player segmentation, and in Using Effective … [Read more...]

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