Using Effective Segmentation to Increase Player Value – Part 2

  As a casino operator you are sitting on a mountain of invaluable data.  In the right hands, this data can be used to increase player value over time through strategic database marketing.  One of the techniques used to accomplish this feat is player segmentation. In Using Effective Segmentation to Increase Player Value – Part 1 we identified six player attributes that should form … [Read more...]

Using Effective Segmentation to Increase Player Value – Part 1

Today’s leading casino operators realize the importance of optimizing player value.  Using strategic direct marketing they are able to minimize reinvestment on low-value players while growing the theoretical win of high-value players over time.  One of the tools they use to accomplish this objective is player segmentation. Developing player segmentation is an excellent way to identify and … [Read more...]

Check out the “Casino Database Marketing Strategy” Series

Now that we've returned from our third trade show in as many months we can turn our attention to other things.  First among them is producing an informational series to answer many of the database marketing strategy questions that seem to come up again and again in our discussions with casino marketers. We are happy to share with you the first installment of our Casino Database Marketing … [Read more...]

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