Calculating The Value of Player Optimization

  If you play a significant role in casino marketing then you probably have some awareness of the disparity in sophistication between direct marketing programs across the industry. There is a wide range, and which end of the spectrum you find yourself on may have little or nothing to do with your experience and vision. Even the most strategic marketing pros struggle when they lack the … [Read more...]

Opticity to exhibit at Raving’s 15th Indian Gaming National Marketing Conference

We’re excited to announce that Opticity will be exhibiting at Raving’s 15th Indian Gaming National Marketing Conference at Casino Del Sol in Tucson from January 28 – 30. We’ll be on hand throughout the conference to provide in-depth demonstrations of the power of the Opticity system and answer questions. If you’re attending the show and would like to schedule a 15-minute, hands-on … [Read more...]

Happy Birthday Opticity

Well, it’s official. Opticity, that is. On January 16th, 2013, Opticity, Inc. was officially incorporated. It’s more of a figurative birthday than a literal one, because we’ve been working night and day building the company and developing the product for more than a year now. But it feels good to make it official. This past year has been an exciting journey, from idea to working prototype … [Read more...]

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